Surfing WA is responsible for managing events across the state from grassroots level events through to international professional events such as the Margaret River Pro (WSL World Championship Tour event), Whalebone Classic (WSL Longboard Tour event) and the WA Pro Surf Series (Mens and Womens WSL QS1000).
Surfing WA has over 30 affiliated boardrider clubs and over 18 licensed surf schools, operating from Karratha in the north of the state to Esperance in the south.
Surfing WA is proud to now manage all disciplines of surfing including; shortboard, longboard, bodyboard, kneeboard and stand up paddleboard. The cohesion of all disciplines is an important goal for Surfing WA’s strategic direction.
Surfing WA encourages all members, boardrider clubs, coaches and judges to visit the play by the rules website here www.playbytherules.net.au. The website provides information, resources, tools and free online training to increase the capacity and capability of administrators, coaches, officials, players and spectators to assist you in preventing and dealing with discrimination, harassment and child safety issues in sport.
Click here to see SWA Strategic Plan summary
Mike Best enjoyed a successful career as a civil engineer and retired as CEO of Wood and Grieve Engineers, a large national consulting firm, in June 2012. Since then he has joined the boards of a number of not-for-profit organisations and privately owned companies. Mike has been a keen surfer from a young age until an injury forced his early retirement from the sport. He has since rediscovered the thrill of surfing, this time from the relative safety of a longboard.
Warrick Hazeldine is the Managing Director and co-founder of Cannings Purple, one of the leading strategic communications consultancies in Australasia and the winner of the Asia Pacific Corporate/Financial Consultancy of the Year at the 2019 SABRE Awards. Warrick is an expert board-level adviser in media, government, investor, stakeholder and community relations. He also has almost 20 years’ experience with strategic management consulting and high-level crisis/issues counsel. Warrick enjoys spending time with his wife and two daughters, teaching them to surf, playing basketball and travelling.
Jane Seman runs her own strategic marketing consultancy, ThinkTribe and has over 25 years’ experience in marketing, strategy and research. She has worked in strategic roles for a number of Perth advertising agencies and was Executive Director Consumer Marketing at Tourism WA. Jane is a keen surfer who lives in Margaret River with her two surf mad grommets. She is also an ex professional windsurfer and was ranked 3rd in the world for women’s wave sailing.
Sam Dundas is a partner at the national law firm, HWL Ebsworth Lawyers. He has had experience both as a front-end transactional lawyer in London and also as a litigator in Australia dealing with a wide variety of contractual disputes, and he brings that broad ranging experience to the board. Sam has been a surfer for over 30 years and is a passionate advocate for all aspects of surfing life and issues affecting the surfing community.
Matt Woods is the WA Chairman of Partners at KPMG and the Joint National Leader of Restructuring Services at KPMG Australia. He has over 26 years of experience in the areas of financial restructuring, operational restructuring and insolvency services. He has successfully restructured a number of high-profile companies in Australia, specialising in mining, oil and gas, engineering, property and retail. Outside work Matt is busy raising three children and enjoys his footy, cricket, fishing and surfing.
This is Chris’s second year on the SWA Board and his experience both in surfing and across the public sector has proved invaluable. Chris currently holds the open and O40’s SUP state titles, and placed fourth nationally in the O50’s last year. Chris is equally at home on a shortboard, growing up on the coast at North Beach, and like many surfers calls Yallingup his home away from home. He is the Policy and Research Leader for the WA Council of Social Service, a Senior Industry Fellow with Bankwest Curtin Economic Centre and a PhD candidate at the John Curtin Institute of Public Policy. Chris also chairs the Green Institute, a national think-tank on environmental and social issues, and sits on various research projects and State government advisory committees on issues from data sharing, to social services and early child development. Chris is married to Senator Rachel Siewert and recently became a grandfather.
More info coming soon!
Long board Representative
This is Steve’s final term as a Surfing WA Board member. Steve’s contribution as a Board member has been significant for the Long board community as a judge, competition director, competitor and social surfer. Steve judges and participates in various Surfing WA longboard events throughout the year including the WA State Titles, Whalebone Classic and Yal Mal. Steve can often be found surfing with his son at Cottesloe, Avalon, Secret Harbour, Wedge Island, Denmark, down South or wherever else there are waves to be had. Thank you Steve for your time on the SWA Board over the past x years. Looking forward to seeing you out on the waves.
This is Adele’s first year on the Surfing WA Board. Adele is passionate about providing everyone with the opportunity to experience the “stoke of surfing”. Adele has been fortunate to share her passion for surfing with regional communities and indigenous missions assisting these groups to secure funding, design and deliver surfing programs. Through this Adele has seen firsthand how surfing can have a positive impact on people’s lives. Adele has been a committee member of boardriders clubs across Australia including the Old Bar, NSW, Currumbin, NSW and Cowaramup Bay , WA. This has provided her with a strong foundation in club operations, governance and accountability. Adele also specialises in grant application writing and acquittal processes. In her day job Adele is an Accountant specialising in Financial Accounting, Taxation and Business Services and hopes to provide her expertise across the financial practices of Surfing WA. Welcome Adele to the Surfing WA Board.
Sarah Parkinson’s interest in surfing developed while working at SRM, a sport and entertainment agency based in London. In this role, Sarah provided high-level strategic advice to corporate executives and their teams, ranging from top-tier sporting clubs and leagues (including the World Surf League), iconic entertainment rights holders and consumer brands. After returning to Western Australia, Sarah joined the Minderoo Foundation where she works across the Foundation’s hilanthropic initiatives and commercial projects.Working closely with the Chairman and executive team, Sarah drives strategy, company-wide alignment and helps to magnify the social and environmental impact of the Foundation’s key projects.
Perth-born Mark (Laney) Lane has been surfing since he was a little boy. In between playing footy and breaking swim records, Mark’s escape was the surf. “It’s the only thing I have ever done that I have loved 40 years on, as much as when I started,” says Laney. “It’s about the adventure; surfing isn’t just about catching the wave. It’s about getting there, predicting where you should surf, the guys and girls you’re with. It’s about getting the right surf on the right day and the travel. Riding the wave is just a small part of it.”
Sharon started at Surfing WA in 1993, quickly inheriting her husband Mark’s love of the sport. With a husband and children who are always looking for waves, Sharon can often be found on the beach. Sharon handles all the finance for both Surfing WA and the Surf School.
Business Development Manager
Surfing WA relies on Tim for his many years of event management experience across all platforms including sports administration, risk management, event logistics, media and marketing. When Tim is not travelling down south or overseas to meet with Surfing WA’s many partners, you can find him in the office or in the water for a board-meeting.
Events & Marketing Manager
Justin came to Surfing WA with a Bachelor of Sports Management and a Biomedical Science degree, and has been WA’s Events Manager at for over 13 years. With a strong connection to the sport through his year’s growing up in Margaret River. Justin has created a calendar of more than 27 grassroots, state, national, international and speciality events for shortboards, longboards, bodyboards and stand-up paddle boards.
Community & Sports Dev. Manager
Steele is our latest addition to the team. He is looking after our Clubs and Sport Development. Steele comes with a broad range of skills and we’re stoked to have him on board. He’s a busy man being a dedicated father, founder of Yikes! Digital Marketing and Surf Meal, but still find the time enjoy the ocean!
Operations & Surf School Manager
After coaching beginner, intermediate and high-performance surfers for numerous years here at Surfing WA. Matt now oversees the operation of the surf school, accreditations and coaches. Matt is a qualified high school teacher and has a real passion for both education and everything surfing.
Sara had her first introduction to Surfing WA (or WASRA) in the early 1990’s when she was a Sport Consultant with the Department of Sport and Recreation (DSR). With over a decade of experience with DSR in the areas of Sport Consultancy, Participation and Policy as well as some time with the Department of the Premier and Cabinet working in the area of Native Title, Sara comes with a range of skills and experience. In addition, she has personal experience in owning and operating fitness facilities, plus a background in elite sport representation in the sport of Hockey, and of course a love of anything to do with the ocean.
Office & Membership Manager
Kat joined Surfing WA in 2015. With little to no surf experience when she started, Kat understands the frustrations of first-time surfers and is always happy to help new customers discover the joy of surfing. In the office, Kat is the glue that holds the team together and is an integral part of our day-to-day operations.
Coming from Belgium, Kat fell instantly in love with Perth and its beautiful beaches, so when she’s not working, she can be found in the water with the rest of her family sharing the waves.