Surfing Western Australia and Melville, Rockingham and Cockburn Toyota are excited to announce a new three-year partnership set to begin in 2025.
For generations, Toyota vehicles have been trusted by surfers across Western Australia to tackle rugged terrain and challenging coastal tracks, unlocking the freedom to explore new surf breaks and embrace a life of adventure. This new partnership builds on that legacy, inspiring surfers across WA to pursue their passion to the fullest.
In addition, the partnership empowers Surfing WA to deliver world-class events and programs from Esperance in the south to Exmouth in the north. With Toyota’s reliable, durable vehicles, Surfing WA can continue connecting with surfing communities across the state, delivering events for competitive athletes and programs that inspire both recreational and competitive surfers.
“We’re thrilled to welcome Melville, Rockingham and Cockburn Toyota as our official automotive partner for the next three years,” said Surfing WA CEO Mark Lane. “This partnership goes beyond traditional sponsorship – it represents a shared commitment to high-performance, reliability, and the adventurous lifestyle that surfing embodies. Toyota’s rugged capability and luxury are the perfect match for our needs, allowing us to deliver events and programs across WA’s vast coastline.”
As part of the collaboration, Melville, Rockingham and Cockburn Toyota will showcase the latest Toyota HiLux GR Sport through engaging on-site activations during Surfing WA’s 2025 competition season. Surf enthusiasts can experience the Toyota difference firsthand with on-beach displays, offering an up-close look at the vehicle’s premium features.
Managing Director at Melville, Rockingham, and Cockburn Toyota, Mark McDonnell, highlighted the significance of the partnership.
“Surfing is deeply embedded in the WA lifestyle, and we’re excited to contribute to the sport’s ongoing success,” said Mr McDonnell. “Partnering with Surfing WA is an ideal fit, combining the joy of surfing with the exceptional quality and value Toyota vehicles offer both on and off the sand.”
“Western Australia has produced a remarkable array of surfing talent who have achieved international success,” he continued. “Melville, Rockingham and Cockburn Toyota are eager to support those aspiring to reach the highest levels of their sport, and those who simply enjoy the freedom of the surfing lifestyle.”
Since 1980, Melville, Rockingham and Cockburn Toyota have been integral to WA’s automotive scene. Nowadays, their vehicles are beloved by Western Australians for being durable, reliable, and capable of handling all kinds of terrain.
Visit Melville, Rockingham or Cockburn Toyota to find the perfect vehicle to fuel your surfing adventures and explore WA’s stunning coastline.
About Toyota Melville
Melville Toyota is dedicated to providing the best possible care during your sale, after sale and service experience. The dealership leads in innovation and guest satisfaction as the first Lighthouse dealer in Western Australia. With 109 Western Australians employed, Melville Toyota is a vital part of the local community, committed to continuous improvement and environmental stewardship.
About Toyota Rockingham
Rockingham Toyota, has been a local community fixture since 1980. The dealership practices a guest first mindset and a level of care that you would expect from a small family business, because at the end of the day, that’s where they started.
About Toyota Cockburn
Cockburn Toyota in Bibra Lake offers a complete range of services including vehicle servicing, repairs, and bodywork. Known for superior guest service and adherence to Toyota’s high standards, Cockburn Toyota is committed to delivering quality, safety, and innovation in all aspects of its operations.
