Surfing Western Australia is excited to announce they’ll be rolling into the 2021 competition season on the back of a new partnership with Falken Tyres.
Focusing on the shared values of innovation, safety and performance, the partnership with Falken is the first of its kind for the organisation and will see Falken’s WILDPEAK AT3W recognised as the official tyre of choice for Surfing WA.
Falken was founded in 1983 in Japan as a flagship brand of high-performance radial tyres. Now, over three decades later, Falken is a high-profile brand focusing on delivering quality products through continual innovation.
Falken is a part of Sumitomo Rubber Industries (SRI), which is the fifth largest tyre manufacturer in the world. With 11 global tyre manufacturing facilities, SRI produces tyres for passenger cars, light trucks, trucks and buses, motorcycles and agricultural machinery.
“Surfing is part of the social fabric in Australia,” said Sumitomo Rubber Australia’s Marketing Executive Megag Ahmed. “It’s deemed youthful, inclusive and family oriented; clear parallels with Falken.”
Falken’s WILDPEAK AT3W is engineered for adventure, any time and in any weather. Combining aggressive off-road ability and rugged terrain driving without compromise on the pavement. The tyre is packed with technology enabling to excel in three areas: wear, winter, and wet performance.
“As surfers, we spend countless hours and thousands of kilometres travelling across the state to enjoy WA’s wave-rich coastline,” said Surfing WA Events Manager Justin Majeks. “We’re stoked to be joining forces with Falken who have an outstanding product range suited to SUVs and 4x4s, designed to meet the challenges of on-road and off-road use. We’re looking forward to putting the WildPeak’s to the test across Western Australia.”
Surfing WA will be pushing the boundaries when it comes to messaging and content creation, while Falken support will extend across the 2021 season and will be providing Surfing WA members access to exclusive promotions through their Western Australian dealer network.
For more information check out: www.surfingwa.com.au#ONTHEPULSE #FALKENAUSTRALIA
About Sumitomo Rubber Australia:
Sumitomo Rubber Industries (SRI) is the fifth largest tyre manufacturer in the world. With 11 global tyre manufacturing facilities, SRI produces tyres for passenger cars, light trucks, trucks & buses, motorcycles and agricultural machinery. Sumitomo Rubber Australia (SRAU) is the local subsidiary and manages three brands – Falken, Sumitomo Tyres and Ohtsu. For more information visit www.falken.com.a
